A crystal-clear, customer-centric vision
A shared understanding of your ideal customer, their needs, and how your organization uniquely addresses them.
Motivation and Inspiration
A compelling vision that inspires and motivates employees. It gives them a sense of purpose and helps in attracting and retaining top talent who are passionate about contributing to the company's goals
Direction and focus
A long-term direction and focus for the company that helps in aligning all teams and departments with a shared sense of purpose and improved decision-making across your organization.
Actionable assets
Deliverables that enable your team to create a clear, actionable plan outlining key initiatives and timelines to achieve your vision.
Customer-Centric Approach:
A well-defined vision ensures that the company remains customer-centric. It helps in understanding and prioritize features and capabilities, particularly in the face of a large company without a common product strategy.
Innovation with competitive edge
A strong vision encourages innovation and adaptability. It allows companies to anticipate market trends, adapt to changing customer preferences, and stay ahead of the competition.
Vision execution
See through the vision project proposal at a level of involvement we’ve both agreed.
Free
consultation call
Gain a clear understanding of your goals and pain-points
Meet the stakeholders
I’ll conduct stakeholder interviews to establish the key questions that need to be answered with your vision project.
Define a clear and compelling long-term vision
Gain deeper customer understanding
Improve team alignment and collaboration
Improve customer-centricity across your organisation
My processes and frameworks have become the driving force in established the long-term product vision for one of the world's leading travel companies. Now, I want to take all that knowledge and experience and help other companies gain the same clarity and direction.
Miranda was a driving force behind our Product Vision - doing a ton of the work to assemble all the existing work, supplement it with our latest thinking, bring it together into a coherent narrative and, communicate it to a wide range of stakeholders. The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year. It is a common language that gives teams a clear direction.
David A.
VP of Product in Travel
What I saw was intelligent, critically chosen, practical, meaningful changes to our most central and critical product. I felt like the design would have a really material impact on our business. Often these kind of exercises lead to Star Trek transporters that are great for a demo but hard to imagine how they would ever happen from an engineering perspective. I could understand how what was presented could emerge. In short, it was a terrific balance of ambition and change and reality grounding. That's super hard to achieve.
Daniel Marovitz
SVP in Fintech
I specifically asked for Miranda's support on this project as I knew it required a deep design/research skillset, combined with flexibility and huge commitment. The end result received genuinely glowing feedback from VPs, our CEO & CFO. Indeed David, CFO, described it as "one of the best competitive analyses I've ever seen". This was a hallmark piece of work in defining our strategy for 2022-24 and has contributed to defining the strategic topics at a company level. It's one of the most impactful projects I've been involved with in my time here, and much of the content was driven by Miranda.
Sam H.
Director of Strategy & Ops
Feel like there is opportunity to have a more impactful ux team? Empower your UX team to deliver exceptional user experiences that drive business results. Through targeted training and mentorship, I can help your team master essential skills, enhance cross-functional collaboration, and maximize the impact of their solutions.
Collaboration drives progress. Need an effective think tank? Want to ramp up your customer-focus? I’ll work closely with you to understand your unique challenges and aspirations, crafting and facilitating tailored workshops that let you make jump your progress forward.
